Bushnell has been the industry leader in high-performance sports optics for more than 65 years.

Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched.

Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor pursuit from golf, spectator sports, nature study, hunting, fishing and birding to stargazing. Indoors, binoculars bring the audience closer to the action in fast-moving sports or the fine arts at theaters and concerts.

With a constant emphasis on product innovation, Bushnell Golf developed the first combo laser/GPS device with the Hybrid, and in 2017 launched the revolutionary Pro X2 which features Slope-Switch Technology, Dual Display Technology, PinSeeker with JOLT Technology and 2nd Generation E.S.P. (Extreme. Speed. Precision.) to make it the world's most technologically advanced laser rangefinder. It is this constant dedication to innovation that has made Bushnell Golf the #1 Rangefinder.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has more than 30 well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products in the ammunition, firearms and outdoor accessories categories.

Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 10 U.S. States, Puerto Rico, Mexico and Canada along with international sales and sourcing operations in Canada, Europe, Australia, New Zealand and Asia.